Respond by Feb. 11: Fairfax County seeks input on OMVHS' future name and brand


The Original Mount Vernon High School will be renamed following its transformation into a new resource center for the community.

The Fairfax County project team leading the renovation and reuse project at the Original Mount Vernon High School (OMVHS) continues to seek community input on the future new name and brand of the facility. The public survey will close Feb. 11.

According to information provided by the office of Mount Vernon District Supervisor Dan Storck, the project team believes that a new name and brand identity for OMVHS is “critical to the success of the project and to celebrate the new services and programming that will be offered on-site.”

A branding working group comprised of both county employees and community members has been convening in recent time to generate ideas for the rebranding initiative, with support from the OMVHS architectural consultant’s in-house marketing firm. Following the conclusion of the public survey, the group will discuss the results and conduct follow-up. In March, there will be a community meeting to solicit feedback on potential name and branding options.

The county’s survey, which is available in English, Spanish and Arabic, consists of six questions related to community members’ priorities, values and preferences about the facility, which will eventually house nonprofit and educational programs, as well as complementary elements like performing arts programs and business incubation spaces.

To complete the survey, community members can visit the OMVHS project website, fill out a paper copy at local county community centers or provide responses at the Mount Vernon Town Meeting’s exhibit hall on Saturday, Feb. 10.

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